Chrysler Reportedly Kills Sebring Name, Gives Birth to Nassau

According to a news report from the Detroit Free Press, Chrysler’s super-refreshed Sebring replacement will be called the Nassau.

For those of you unfamiliar with the Nassau name, it’s derived from a few previous Chrysler concepts (most recently the 2007 Nassau 4-door coupe/Wagon concept) and the location where bond won his Aston martin DB5 in a poker game.

Chrysler CEO Sergio marchionne explained one reason for the names switch, referring Chrysler’s poor image/entry in the mid-size segement: “If you look at the Sebring and benchmark it against the competition, it’s not where it needs to be.” Hopefully a redesign and a new identity will help out.